Summative assessment

The summative went really well. I think that we really got our point across of showing Brainient to be educational as well as highly useful.

Group Logo

The group logo we decided on to represent our idea

review of formative

After completing the formative, not many groups did too well. I think this is because we are reacting to this brief like we did for E&E last year which was a lot more role and tech spec based.

I will try and narrow down what needs to be said into the essentials with more visuals rather than a block of text.

My initial slide for formative

Full Idea

This is our idea as shown on the group blog


We have decided to demonstrate how Brainient can be used for educational purposes.  Our initial idea was to present a video depicting a certain era in history and the user is able to click on certain elements and certain people to learn more.  As the idea developed, we decided to go for something which was more entertaining but that still retained an element of education; and this was to have a concept of two warriors from different time eras fighting each other to see who is deadlier.  This is much like a programme called Deadliest Warrior.

Having a concept that has an element of entertainment will be good to attract users that may not have an interest in history at first.  This entertainment/education combination also opens up the opportunity for business partnerships with more highbrow history organisations (i.e. History Channel, British Museum, etc.)  This could mean that our project will be displaying the potential of Brainient, but will also be an entertaining promotion for educational organisations.

I have been assigned the role of Project Manager on this, so it is down to me to assign the roles of the other team members and then make sure that they understand the project and their role within that project.

Hrmm..

In my opinion I am quite upset at the fact that E&E could be a great OPTIONAL course to pick but instead we are made to work like slaves because we are blackmailed into having bad grades in our true subject area if we don't abide by the "rules".


I like E&E but I don't like being forced into something that can interfere with my course subject.


That's just my opinion.

Group Role

I'm the Media Planner for the group so I looked at where we would aim the content towards as well as what sites we would be hosting the majority of our advertisement. This included what type of media which it would be presented in, such as Banner Ads and social networking advertisement.

Formative

Formative went ok. Saying that, It seemed pointless having roles in the group, as they didn't want to know any of the details or specs, they just wanted a product. Once again I feel like I am just being used..

My thoughts on Brainient

I think that I can really drive the Brainient software towards our subject matter "Educational History" because of the fact of it not being done before. We would have our iBattles playing with information on the warriors, polls on who should win and end it with a clip "Created with Brainient".

This way we sell both the show and the software, not as a merchandise but as educational fun.
I think we really have strong legs to stand on.

What is Brainient

Why we're different

At Brainient, we focus on helping advertisers increase the ROI of their advertising campaigns. BrainStudio, our flagship product, is an interactive advertising platform created with three things in mind: speed, simplicity and compatibility. In just a few minutes, you can create a beautiful, fully interactive video ad and run it through your current infrastructure.

Our team (click on the one you like best)

EMI

        

Emi is the founder & CEO of Brainient. He runs our team in London and when he's not planning the company's strategy, he's out there talking to our clients & partners. He enjoys spending time with people, learning about their problems and then solving them.

He's been an entrepreneur for as long as he can remember, and Brainient is his third company. He's 25 and apart from running Brainient, Emi has been or is actively involved in a number of UK & Romanian startups: Skimbit / Skimlinks, eOk (Romania), BrainTV (Romania), iHireyou (UK), to name a few.

Emi is also a speaker and lecturer at various entrepreneurship and internet events, a Seedcamp Week '09 Winner and one of Romania's top 5 achievers according to PEPSI.

He blogs very often at www.emigal.com